What the **** is a Life Coach?

About 20 years ago the term Life Coach popped up in the Health & Fitness industry. There’s been a lot of confusion and a huge variance as to what a Life Coach is and does. On the whole I find people to have a negative image of life coaches and perceive them to be along the lines of tarot card readers and psychics – you either believe in them or you think their full of it.

I too have found my fellow Life Coaches to be very different in the ways they operate and in most cases I can completely understand why we are viewed as unnecessary or trivial. But allow me to share with you why I became a certified Life Coach.

I had been working as a Certified Personal Trainer for around three years when I noticed that about 80% of my interactions with clients centered around discussions and advice pertaining to their emotional issues – the physiological reasons behind their weight gain. Lack of self-esteem, parental baggage, relationships and rejections, job stresses, poor communication skills – all of these issues are usually the culprits to an individual’s descent into weight gain (fat increase and/or obesity), physical inactivity, and the corresponding emotional depression.

Microsoft PowerPoint - Emotional Baggage Poster

I was beginning to function more like a therapist than a body re-builder. The best skill I bring to the table as a trainer (besides my understanding and education in physical fitness) is my no-nonsense straight talking sensibilities. When you combine that with my inherent ability to be organized, disciplined, and quickly creative when thinking outside of the box is required, it makes me a great Life Strategies Coach. I include the word strategies not only because it’s the right word to describe what I do (strategize), but because that’s what my certification is called “Life Strategies Coach.”

Life Strategies Coaching for me, is about helping a client cut through the excuses, baggage, and self-imposed limitations and then setting forth succinct realistically achievable steps towards their goals, desires and dreams. When combined with physical fitness a client can truly find balance in their lives: body and emotions are healthy, communication with family and friends functions, and career goals can be achieved.


For me you cannot have a healthy body if your emotions and environment do not support it. It took me years to find this balance for myself, another reason that I am well suited to this role. I have been through ups and downs, trials and tribulations, and had to forge my own way to a balanced life. That is why I created Dane Life Fitness.

Your LIFE needs to be fit,

not just your body.

Hopefully this dispels some of the confusion as to what a Life Coach is, or at least in this case, when Dane Life Fitness is all about. Regardless of how you do it, go out and find (create) balance in your life.  Excluding one’s philosophy of reincarnation — we only get one go round so stop wasting time and make this life what you want it to be.  To quote the trendy tag line of the youth of today: YOLO! (You only live once.)



  1. Brent

    Howdy! I know this is kind of off-topic but I had to ask. Does
    building a well-established blog like yours require a large amount of work?
    I am brand new to running a blog however I do write in my diary on a daily basis.
    I’d like to start a blog so I can easily share my personal experience and views online.
    Please let me know if you have any kind of suggestions or tips for brand new aspiring bloggers.
    Appreciate it!

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